Commercialization

Our multidisciplinary team leverages evidence-based market research, needs analysis, values and methodologies to help bring new products to market and grow share of voice and market share while lowering operational costs. Our integrated regional and local marketing operations ensure wide coverage for products across Indonesia. We offer brand-building excellence through our Commercialization STORM* framework, which effectively manages portfolios from launch to lifecycle extension. We take a robust 360-degree integrated approach using multi-channel platforms to engage with your stakeholders, and our consumer-centric campaigns to obtain your desired outcomes.

Our highly competent sales force is trained using the Sales ACE platform, including best-in-class practices to enhance professional selling skills and an effective territory management system. To create meaningful engagement with customers, we embrace multichannel engagement through offline and digital platforms such as webinars, digital communities, virtual launches, and virtual detailing. The sales team is continuously assessed and trained to ensure compliance with industry regulations and standards.

• Medical Affairs is driven by cutting-edge medical, scientific and patient-centered insights that inform strategy and innovation throughout the entire product life cycle.
• We are fully integrated at all levels through cross-functional teamwork and hold close partnerships with key opinion leaders through our Medical Science Liaisons and Medical Advisors, who are present in each region to support your key stakeholder engagement efforts.
• Pharmacovigilance is a key area to support product and patient risk management. It ensures that global-standard processes meet all authorities' requirements.

Be assured of a central point of contact for all your project needs when you partner with us. Our Alliance Management team acts as a central coordinator, delivering total support across all functions and markets with tailored and flexible approaches. We deliver partner commitments while adhering to good governance, ethical standards, and complying with regulations through seamless cross-functional coordination.

• Our regional regulatory team is supported by local experts across markets. We have in-depth understanding of country regulatory frameworks with a strong track record in successfully registering new innovative products and providing pragmatic regulatory solutions.
• We work closely with our partners to ensure successful approvals and manage the regulatory life cycle of existing product licenses. With over 3000 product licenses across the region, we cover a diverse range of therapeutic areas and registration classifications.